Apple Says 13M iPhone Units Sold In First Weekend, Analyst Reaction Mixed

by Paul Quintaro, Benzinga Editor

September 28, 2015 11:51 AM | 1 min read |

Merrill Lynch: Given China's inclusion in this years sales it's no surprise the numbers were strong, consumers split btwn Verizon and AT&T - Sprint was least popular carrier, reiterating Neutral with $130 PT.
RBC: Positive on incremental basis, only sold 1M above expectations, Estimates Apple shipped 75M-80M units in FY Q1, Maintains Outperform and $150 PT.
Cowen: 6s/6s Plus Sales largely flat, reiterating Market Perform and $130 PT
Bernstein: Unit sale represent available supply over underlying demand, lack of detail on "orders" is leaving Bernstein analysts with little to gauge demand by, retierating Outperform and $135 PT.