TD Ameritrade recently issued a November summary for their Investor Movement Index, a proprietary, behavior-based index used to capture the sediment of retail investors.
The index ended the month at $4.88, up 1.88 percent, as TD Ameritrade buyers were net buyers in equities for the month. Major news of higher-than-anticipated jobs created in October and unemployment falling to a seven-year low increased the value of the index. However, the Paris terrorist attacks and uncertainty regarding the Federal Reserve's decision to raise interest rates weighed on the index and increased its volatility.
“Retailers and consumer goods issuers continued to be popular net buys ahead of the holiday shopping season,” the report concluded.
Buying, Selling Interest
Ahead of the holiday shopping season, Amazon.com, Inc.AMZN and Chipotle Mexican Grill, Inc. CMG showed buying interest in the retailers and consumer goods group and were strong net buys. However, TD Ameritrade saw selling interest in Microsoft Corporation MSFT and Yahoo! Inc. YHOO.
Microsoft was net sold after a strong earnings report pushed the stock near its all-time high, and Yahoo has come under investor scrutiny as senior executives have been recently leaving the company.
Shares of Amazon.com closed Monday at $669.83, down 0.42 percent. Shares of Chipotle closed Monday at $552.79, up 0.19 percent. Shares of Microsoft closed Monday at $55.81, down 0.18 percent. Shares of Yahoo closed Monday at $34.68, down 2.72 percent.
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