Taco Bell Introduces Toasted Breakfast Tacos With Lover's Pass

Celebrating National Taco Day on Oct. 4, Taco Bell Corp. YUM announced the return of its popular Taco Lover’s Pass and the launch of a new menu item, Toasted Breakfast Tacos.

Taco Bell revealed that the celebrated Taco Lover’s Pass is returning, providing a month-long celebration for Rewards Members. Along with this, the fast-food chain is introducing Toasted Breakfast Tacos to its nationwide menu starting Oct.12.

Available only via the Taco Bell app, the Taco Lover’s Pass entitles fans to claim a range of iconic tacos each day for a 30-day period. The newly introduced Toasted Breakfast Tacos incorporate fluffy eggs, melted cheese, and a choice of bacon, sausage, or potato, all grilled within a tortilla.

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“The return of Taco Lover’s Pass exemplifies Taco Bell’s innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways,” said Dane Mathews, Taco Bell’s Chief Digital Officer.

Taco Bell is offering 100 free Taco Lover’s Passes to its most engaged Rewards Members through the Taco Bell app on Tuesday, October 3. Fans can become a Rewards Member by simply downloading the app and earning points when ordering.

An advertising campaign promoting the Toasted Breakfast Tacos is set to launch on Oct. 17, with more information available on Taco Bell’s social channels.

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