Intuit to Acquire Demandforce for $423.5M

Intuit Inc.

today announced it has entered into a definitive agreement to purchase Demandforce, a San Francisco-based company that helps small- and medium-sized businesses (SMBs) thrive in the connected economy. Demandforce's software as a service, or SaaS, application is used by thousands of small businesses to automate marketing and customer communications, build and maintain a strong online reputation and raise their profile with local consumers. The cash transaction, valued at approximately $423.5 million, is expected to close in May 2012, subject to the expiration of applicable regulatory waiting periods and the satisfaction of other customary closing conditions. The transaction is expected to add one to two points to Intuit's revenue growth in fiscal year 2013 and to be neutral to modestly dilutive for earnings per share in fiscal years 2012 and 2013.