Philip Morris International Inc. (“PMI”) (NYSE / Euronext Paris: PM)
today announced an investment of up to €500 million into its first
manufacturing facility in the European Union and an associated pilot
plant near Bologna, Italy to produce its potentially reduced-risk
tobacco products. Once fully operational, the factory and pilot plant
combined annual production capacity is expected to reach up to 30
billion units by 2016.
“The development and commercialization of reduced-risk products
represents a significant step toward achieving the public health
objective of harm reduction, a potential paradigm shift for the
industry, and an important growth opportunity for PMI. This first
factory investment is a milestone in our roadmap toward making these
See full press release
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