Why Google Shares Are Trading Up

The technology stalwarts have been on an acquisition spree. Google GOOGGOOGL has been benefiting from transaction news lately after Nest Labs recently purchased Dropcam for $555M in cash. Google is now looking to purchase Baarzo to supplement YouTube, according to TechCrunch. Baarzo, according to the company website, scans videos for specific content, such as videos stored on a computer for a child blowing out birthday candles.

Google has been attempting to offer more universal searches across all media types and the uniqueness of Baarzo’s search technology will help to set Google further apart from its competitors. YouTube is already the most used video site globally and now Google will be able to improve upon that technology by allowing specific video searches. According to Baarzo, the search technology will allow searchers to “[recognize] hundreds of thousands of objects and millions of faces” along with allowing users to “[locate] the precise moment in the video when the search objects interact in the way you had specified” such as searching for videos of basketball dunks. 

At the time of publication, shares of Google traded up roughly 0.47 percent to $567.63.