7-Eleven App Problems Lead To More Free Slurpees

What could be better than a free, summertime Slurpee?

7-Eleven planned to answer that question with an entire week of freebies, including Big Gulps, M&M's candy, Twinkies and Twix ice cream bars. The lengthy celebration was scheduled to begin on Saturday, July 12 -- one day after the company's free Slurpee day.

While the first free Slurpee could be gotten by anyone (when Benzinga dropped by to get one, the cashier didn't even bother to scan the cup), the other goodies could only be acquired after downloading 7-Eleven's app. When customers turned to the app for their week of freebies,  however, they were greeted by glitches and error messages:

To compensate users for the error (and lure angry customers back to the store), 7-Eleven has extended its giveaway for two extra days. The start date has been pushed back to Tuesday, July 15, though it sounds like some customers are already cashing in.

Others weren't so lucky. (Note the time stamp of both tweets.)

"Because of the high demand for our 7-Eleven Week offers, we experienced some technical difficulties over the weekend with the offer section of the 7-Eleven App," a 7-Eleven spokesperson told Benzinga. "In the interest of providing the best experience for our guests, we are re-launching the 7-Eleven Week program on Tuesday, July 15."

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The enhanced program includes the following items:

• Tuesday, July 15, 2014 - Free Hostess® Twinkie (single serve)
• Wednesday, July 16, 2014 - Free SNICKERS or TWIX Brand Ice Cream bar
• Thursday, July 17, 2014 - Free Quaker Chewy Yogurt Snack Bar
• Friday, July 18, 2014 - Free Pillsbury Cookie (includes all flavors)
• Saturday, July 19, 2014 - Free Small Slurpee drink
• Sunday, July 20, 2014 - Free Big Gulp® drink
• Monday, July 21, 2014 - Free M&M Birthday Cake Candy
• Tuesday, July 22, 2014 - Free Grandma's Sandwich Crème Cookies (3.0–3.025 oz size)
• Wednesday, July 23, 2014 - Free Big Gulp drink
• Thursday, July 24, 2014 - Free Small Slurpee drink
• Thousands of customers are sure to benefit, but some people actually prefer to pay for their Slurpees.

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.