iBusiness, iPrograms: Apple Stretches Its Legs

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Apple Inc.AAPL
has long been a market leader in new technology. The company's introduction of the iPhone established the brand as an innovator in the field, and the its venture into wearables with the Apple Watch proved that the electronics giant hasn't lost its touch. However, Apple has been extending its reach into different markets recently in order to find new revenue streams and grow its business.
Apple In The Workplace
This year, Apple has launched an initiative to
partner with companies
like
International Business MachinesIBM
and Cisco Systems, Inc.
CSCO
in order to bring Apple technology into the workplace. As interest in iPads among the general public wanes, Apple is hoping to draw in new corporate customers who can use the gadgets in specialized ways.
Apple Entertainment
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According to
Variety
, Apple is also hoping to make a leap into the video streaming space to compete with the likes of
Netflix Inc.NFLX
and Hulu. The company has been in talks with Hollywood executives recently to discuss production on entertainment content, though it is unknown whether the company will focus on TV, movies or both. Apple's original programming business is reportedly expected to offer a streaming service as early as next year and is expected to begin hiring new employees for the project in the coming months.
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