Lockwood Broadcast Group Signs Long Term Contract With Rentrak for Sherman, Texas Television Stations

Rentrak Corporation RENT today announced a multi-year StationView Essentials contract to provide local market TV ratings data for three Lockwood Broadcast Group television stations located in Sherman, Texas. "Rentrak's massive database of passively measured audience data, providing 24/7/365 electronic measurement of real viewer behaviors, is exactly what local broadcasters have been seeking for years," said Dave Hanna, President of Lockwood Broadcast Group. "Stations even in small markets like Sherman are finally able to be confident in the accuracy and stability of the audience information we use to value and sell our inventory in the marketplace every day."