News Advisory-Project Red Ribbon: MADD Canada's Anti-Impaired Driving Holiday Campaign Marks 25th Year with Event on Parliament Hill

OAKVILLE, ONTARIO--(Marketwire - Oct. 29, 2012) - MADD Canada's Project Red Ribbon turns 25 this year. To mark the milestone, MADD Canada is hosting a series of special events across the country, including a national launch on Parliament Hill with special guests The Honourable Marjory LeBreton, Leader of the Government in the Senate; RCMP Commissioner Bob Paulson; and OPP Chief Superintendent Gary Couture.

Media are welcome to attend the national launch:

Date & Time:          Thursday, November 1 at 11 a.m.                       
Location:             Parliament Hill, Ottawa, Ontario                      
Special Guests:       The Honourable Marjory LeBreton, Leader of the        
                      Government in the Senate                              
                      Commissioner Bob Paulson, Royal Canadian Mounted      
                      Police                                                
                      Chief Superintendent Gary Couture, Ontario Provincial 
                      Police                                                
                      John O'Donnell, President and Chief Executive Officer,
                      Allstate Insurance Company of Canada                  
                      Denise Dubyk, National President, MADD Canada         
Photo Opportunities:  Ribbon-cutting ceremony against backdrop of police    
                      vehicles in front of Parliament Hill, and the         
                      performance of a song written for MADD Canada by      
                      Michael Hanson, the original                          
                      drummer and founder of musical group Glass Tiger.     

Project Red Ribbon runs from November 1st to the first Monday after New Year's. During that time, MADD Canada volunteers in communities across Canada distribute millions of red ribbons to the public to attach to their vehicles, key chains, purses and backpacks. The ribbons remind people to plan ahead for a safe ride home if they're going to be drinking or doing drugs, and also serve as a tribute to those who have been killed or injured in impaired driving crashes.

Events and activities to mark the 25th annual Project Red Ribbon will include Members' Statements in the House of Commons and the Senate, and proclamations in provincial and territorial legislatures across the country.

FOR FURTHER INFORMATION PLEASE CONTACT:
To RSVP for the event or for more information,
please contact: MADD Canada
Deb Kelly
Communications Manager
1-800-665-6233, ext. 240
dkelly@madd.ca