Zaarly - Transforming Your Mobile Phone into Your Mobile Wallet

After a few months of unparalleled anticipation, Zaarly, a location-based, real-time commerce platform, has officially launched.

“People need a simple way to get what they want from people around them,” said Bo Fishback, CEO and co-founder of Zaarly. “With Zaarly, you can now get what you want from your local community – goods, services or a way to earn extra cash. We are just as excited to announce Zaarly is up and running as we are to use it ourselves.”

Zaarly promises to put buyers at the center of transactions by allowing them to make requests for the things they need from people in their own communities.

Unlike most commerce platforms, Zaarly is very open-ended. Whether you're looking for food delivery, the latest tech gadgets or reservations to the hottest restaurant in Chicago, Zaarly believes that there are people in your community who have what you need and will be able to provide it. Zaarly simply acts as the middleman for facilitating the transaction.

“Commerce between individuals happens all around us every single day,” Fishback adds. “But until now, the opportunity to discover who in your community might already have what you are looking for was lost in a sea of noise. Now, whether you are buying groceries, need to find a caterer, want a ticket to a sold-out playoff game or are looking to borrow a flatbed truck for the day, you can use Zaarly to find out if someone close by has what you're looking for.”

Stay tuned to Benzinga for additional updates regarding this intriguing startup, and don't forget to bookmark this page for direct updates.