Blog

August 21, 2024

The Ultimate Guide to Paid Media for Public Companies

Alexis Savage

Paid media is a crucial component of a comprehensive marketing strategy for public companies. It enables them to reach a wider audience, increase brand visibility,

August 21, 2024

The Ultimate Guide to Affiliate Marketing

Alexis Savage

Affiliate marketing is a performance-based marketing strategy that allows individuals or businesses to earn commissions by promoting other people’s products or services. In this comprehensive

August 21, 2024

The Ultimate Guide to Display Advertising

Alexis Savage

Display advertising is a powerful digital marketing strategy that allows businesses to promote their products or services through visually appealing ads across various websites and

FAQ

Looking for help? Here are our most frequently asked questions.

What is the Benzinga IR Reach Program?

Our IR Reach Program is an all-in-one media package that includes a suite of B2B publishing, marketing, & event offerings. We designed this program to help public companies of all sizes reach and engage a variety of investors through content distribution, video production, live events, targeted marketing strategies, and more!

How does Benzinga help in distributing content?

Our content distribution network consists of over 200 financial media sites and reaches over 15M unique retail investors per month. Our expert team at Benzinga is here to ensure that press releases, articles, and videos reach a wide audience, including retail and institutional investors. Benzinga also provides options to boost content to additional readers on Benzinga.com.

What types of video production services does Benzinga offer?

Benzinga offers a variety of video production services, including live interviews with CEOs, pre-recorded interviews, and live stream events such as webinars and fireside chats. These one-of-a-kind services are designed to help companies create impactful videos that resonate & engage viewers and tell your story effectively.

What kind of audience does Benzinga reach with its content?

Our diverse audience includes over 14 million monthly unique visitors and 32 million monthly page views, with a demographic largely aimed at retail investors. Our audience is made up of primarily males, with Millenials making up a significant portion. We also have a booming social media following and a high average portfolio size among audiences.

How can companies measure the effectiveness of their content on Benzinga?

We provide partners with comprehensive analytics and reporting for content performance. You will be able to track metrics such as article views, placements, clicks, and engagement levels across the board. Additionally, we offer dashboards and extended distribution reports, helping companies optimize their content strategy and enhance ROI.