What is the Benzinga IR Reach Program?

Our IR Reach Program is an all-in-one media package that includes a suite of B2B publishing, marketing, & event offerings. We designed this program to help public companies of all sizes reach and engage a variety of investors through content distribution, video production, live events, targeted marketing strategies, and more!

How does Benzinga help in distributing content?

Our content distribution network consists of over 200 financial media sites and reaches over 15M unique retail investors per month. Our expert team at Benzinga is here to ensure that press releases, articles, and videos reach a wide audience, including retail and institutional investors. Benzinga also provides options to boost content to additional readers on Benzinga.com .

What types of video production services does Benzinga offer?

Benzinga offers a variety of video production services, including live interviews with CEOs, pre-recorded interviews, and live stream events such as webinars and fireside chats. These one-of-a-kind services are designed to help companies create impactful videos that resonate & engage viewers and tell your story effectively.

What kind of audience does Benzinga reach with its content?

Our diverse audience includes over 14 million monthly unique visitors and 32 million monthly page views, with a demographic largely aimed at retail investors. Our audience is made up of primarily males, with Millenials making up a significant portion. We also have a booming social media following and a high average portfolio size among audiences.

How can companies measure the effectiveness of their content on Benzinga?

We provide partners with comprehensive analytics and reporting for content performance. You will be able to track metrics such as article views, placements, clicks, and engagement levels across the board. Additionally, we offer dashboards and extended distribution reports, helping companies optimize their content strategy and enhance ROI.

Retail Investor Marketing

track and produce editorial stories about your press releases

Developed over 10 years, our Retail Investor Marketing services have the unique ability to create narratives which resonate with investors and an organic audience.

about product

Targeted Approach

We understands the unique characteristics and behaviors of retail investors. This insight is leveraged to develop targeted marketing strategies that resonate with this audience segment. By crafting messages and content that address retail investors’ interests and concerns, Benzinga helps companies attract and retain this important investor base.

Educational Content and Resources

Benzinga is the market leader in retail investor information services.

Investment Attraction

Improve your chances of securing funding by presenting a compelling story that aligns with investor interests and expectations.

Strategic Positioning

Position your company effectively in the market by emphasizing key differentiators and growth potential, making it stand out to potential investors.

Benefits

Benzinga content powers every online brokerage in the US.

Our extraordinary 90 person editorial team creates engaging content that educates retail investors about market trends, investment opportunities, and company-specific developments.

Technology and Analytics

Benzinga employs advanced technology and analytics to optimize marketing campaigns and measure their effectiveness. This data-driven approach allows companies to understand what resonates with retail investors, refine their strategies accordingly, and maximize their return on investment.

Retail Investor Multi-Channel Marketing

Benzinga utilizes a multi-channel approach to reach retail investors effectively. This includes placements on Benzinga’s platforms, live and evergreen video, targeted digital advertising, and social media campaigns. By leveraging these channels, Benzinga enhances companies’ visibility and increases their reach among retail investors.

Industry Expertise and Reputation

With a solid reputation as a trusted source of financial news and analysis, Benzinga brings credibility and authority to its retail investor marketing services.

Proven Success

Benzinga has a track record of success in helping companies achieve their marketing objectives with retail investors. By leveraging Benzinga’s expertise, industry connections, and tailored strategies, companies can effectively build brand awareness, attract retail investors, and enhance shareholder value over the long term.