What is the Benzinga IR Reach Program?

Our IR Reach Program is an all-in-one media package that includes a suite of B2B publishing, marketing, & event offerings. We designed this program to help public companies of all sizes reach and engage a variety of investors through content distribution, video production, live events, targeted marketing strategies, and more!

How does Benzinga help in distributing content?

Our content distribution network consists of over 200 financial media sites and reaches over 15M unique retail investors per month. Our expert team at Benzinga is here to ensure that press releases, articles, and videos reach a wide audience, including retail and institutional investors. Benzinga also provides options to boost content to additional readers on Benzinga.com .

What types of video production services does Benzinga offer?

Benzinga offers a variety of video production services, including live interviews with CEOs, pre-recorded interviews, and live stream events such as webinars and fireside chats. These one-of-a-kind services are designed to help companies create impactful videos that resonate & engage viewers and tell your story effectively.

What kind of audience does Benzinga reach with its content?

Our diverse audience includes over 14 million monthly unique visitors and 32 million monthly page views, with a demographic largely aimed at retail investors. Our audience is made up of primarily males, with Millenials making up a significant portion. We also have a booming social media following and a high average portfolio size among audiences.

How can companies measure the effectiveness of their content on Benzinga?

We provide partners with comprehensive analytics and reporting for content performance. You will be able to track metrics such as article views, placements, clicks, and engagement levels across the board. Additionally, we offer dashboards and extended distribution reports, helping companies optimize their content strategy and enhance ROI.

Product Catalog - Benzinga Advertising

Our Products

makes financial information easier to consume for investors.

An all-in-one media package encompassing Benzinga’s full suite of B2B publishing, marketing, and events offerings conveniently assembled into one, comprehensive engagement with white-glove service.

they trust us

Our roducts

Content creation

track and produce
editorial stories about
your press releases

Our writers track and produce editorial stories about your press
releases artfully intertwining news and promotion, and publish
to our site and partners.

marketing & analytics

Track the performance
of your media across properties

Track the performance of your media across properties with
monthly reporting. Optimize content for the audience that matters
most.

investor conferences

Featured panelists and sponsors at our INVESTOR conferences

Featured panelists and sponsors at our investor conferences gain direct access to 700+ institutional investors and 20 000+ audience members.

Video production

captures impactful live interviews and works
with CEOs

Our media team captures impactful live interviews and works with
CEOs to create resonant thought leadership videos.

targeted email

Leverage our database
of nearly 1 million
investor contacts

Leverage our database of nearly 1 million investor contacts to send
targeted emails that drive impact.

small cap central

company snapshot with
sample opportunity for
native advertising.

Your investor relations home on the web. A company snapshot with
sample opportunity for native advertising.

Additional products

Press Release Writing

Writers craft your PRs or PR recaps

Publishes all your PRs to 400+ outlets, brokerages and terminals

We amplify all your PRs or recaps to
20 000+ reads

Content Boost

Boost any article or press release to
10 000+ additional reads on Benzinga.com (1M maximum reads purchase per article

Benzinga Research

Initiation Report (~15 pages)

3 Quarters of Report updates

Publication on Benzinga.com and publication partners

Direct sends to our high-intent opted-in investor list of ~30 000

Email Capture

Add opted-in investors to your direct send lists. Via popup window across Benzinga.com (works well with an existing or Benzinga Research report to offer as a free download with email)

Investor Newsletters

12 sends across 4 newsletters over 1 month

170K Subscribers

AVG 35% Open Rate

AVG 2% CTR

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