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Investor Relations Marketing

track and produce editorial stories about your press releases
Benzinga’s Investor Relations Marketing serves executive and investor relations professionals at an array of company sizes. With an intense focus on retail investors, there is no better destination to craft a narrative and reach an engaged, organic audience.
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Investor Relations Marketing Approach
Marketing Strategy Creation
Your story deserves to be told. 15,000,000 retail investors trust Benzinga for information because our expertise in market story telling and communication of information. When working with Benzinga, we will serve as your editor, writer, video team and most importantly, distribution channel.
Expertise and Reputation
With a solid reputation as a trusted source of financial news and analysis has been built through the publication of over one million stories. Our team consists of seasoned professionals with deep expertise in finance, communications, and digital marketing. This collective knowledge results in strategic guidance tailored to each client’s unique goals and challenges.
Proactive Investor Outreach
Benzinga goes beyond traditional investor relations by proactively reaching out to key stakeholders through digital channels, webinars, and virtual events. This proactive engagement helps companies enhance their visibility, attract new investors, and strengthen existing relationships.
Customized Solutions
We understand that one size does not fit all in investor relations. Your program will consist of customized solutions that address specific needs such as investor targeting, messaging optimization, and crisis communications. Whether it’s organizing virtual investor meetings or crafting compelling presentations, our tailored approach ensures maximum impact and relevance.
Highly Targeted Display
Highly Targeted Display advertising service delivers your ads to a precisely defined audience using advanced targeting techniques. By harnessing Benzinga’s extensive financial and market data, your ads reach users who guaranteed to be in your target demographics.
Sponsored Content
Our Sponsored Content allows businesses to publish custom articles, features, or reports that seamlessly blend with Benzinga’s editorial content. This service provides a platform for your brand to share valuable insights, industry news, or thought leadership in a format that engages our audience while promoting your products or services.
Video Creations and Content
With the help of our top of the line video creation and content provides businesses with professionally produced video content tailored to their needs. This service includes everything from concept development and scriptwriting to filming, editing, and distribution. Designed to showcase your brand’s message, products, or services, these videos are optimized for engagement and impact across various platforms.
Audience Engagement
Our renowned business & marketing coverage can help your business enhance audience engagement by delivering highly targeted and compelling content that resonates with the right audience. Using advanced data analytics and strategic placement, our tailored approach will ensure a seamless boost in engagement.
FAQ
Looking for help? Here are our most frequently asked questions.
  • Our IR Reach Program is an all-in-one media package that includes a suite of B2B publishing, marketing, & event offerings. We designed this program to help public companies of all sizes reach and engage a variety of investors through content distribution, video production, live events, targeted marketing strategies, and more!
  • Our content distribution network consists of over 200 financial media sites and reaches over 15M unique retail investors per month.  Our expert team at Benzinga is here to ensure that press releases, articles, and videos reach a wide audience, including retail and institutional investors. Benzinga also provides options to boost content to additional readers on Benzinga.com.
  • Benzinga offers a variety of video production services, including live interviews with CEOs, pre-recorded interviews, and live stream events such as webinars and fireside chats. These one-of-a-kind services are designed to help companies create impactful videos that resonate & engage viewers and tell your story effectively.
  • Our diverse audience includes over 14 million monthly unique visitors and 32 million monthly page views, with a demographic largely aimed at retail investors. Our audience is made up of primarily males, with Millenials making up a  significant portion. We also have a booming social media following and a high average portfolio size among audiences.
  • We provide partners with comprehensive analytics and reporting for content performance. You will be able to track metrics such as article views, placements, clicks, and engagement levels across the board. Additionally, we offer dashboards and extended distribution reports, helping companies optimize their content strategy and enhance ROI.
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