President & Managing Partner
Cannabition Cannabis Museum
Alex Brough offers years of experience and expertise in the cannabis industry, private equity, and entertainment. He has performed due diligence on hundreds of companies and has a reputation for structuring and negotiating complex deals.
Alex has founded and participated in numerous companies and organizations and had multiple successful exits. He has curated art exhibits, produced poignant content including music videos and commercials, managed artists, has been a valuable asset in organizing music festivals and collaborated with promoters and brands to create impactful culture marketing strategies. Within the entertainment industry, he Co-founded, Sum of Us Films and was the Executive Producer and Producer of the award-winning documentary, Charles Bradley: Soul of America. In addition, he has worked with The Overthrow, a culture collective promoting music and culture in Miami. At Studio411, he worked in sales and marketing for the world’s largest distributor of action sports content at the time. More recently, he spent a decade as a cultural marketing strategist, organizing and executing huge brand activations, building strategy, and creating poignant content for clients in diverse industries. Alex’s diverse experience is invaluable, he is an entrepreneurial force, content producer, trendsetter who believes deeply in the values of social equity.