Alex leverages two decades of experience leading cannabis companies to strategically guide AVD’s growth and success. His extensive cannabis industry knowledge encompasses plant biology, cannabinoid science and leading-edge extraction and vape technologies. AVD operates on fundamental values that guide its daily operations propelling it to make impactful change as a force for good. Alex excels at building teams and architecting how businesses work, and he strives to inspire and influence how other entrepreneurs can think differently and challenge the status quo.

His industry background includes founding the Humboldt Consulting Group, where he directed land acquisition and development in Northern California, and founding Sungrown in Washington State. As Sungrown’s CEO, he oversaw a targeted resin farming approach, that when coupled with best-in-class extraction and formulation, produced the premier cannabis oils found in top product brands in the state. Alex resides in Washington and enjoys spending as much time as possible with his wife and three children.