Alexa is a passionate self-starter specializing in early to mid-stage growth acceleration, new revenue stream generation, and platform innovation. Alexa leads the Cannabis vertical in X’s US Sales & Partnerships organization and drives forward new business initiatives with a mission of furthering humanity.

An early employee at Twitter, now X, she has spent over 10 years launching and scaling sales & partnerships verticals such as Media & Entertainment, Enterprise, and Sports Betting & Gambling, as well as opening new territories in Latin America.

Most recently, she has been spearheading X’s efforts in the cannabis space, bridging the power of the X platform with the needs of the industry. Her work has led X to bring forward the most inclusive cannabis advertising policy of any social platform, opening the door for brands to join the conversation and grow their businesses across this endemic and scalable channel.