Brady Cobb, Esq. is the Founder/CEO of Sunburn Cannabis, a vertically integrated cannabis company in Florida that is exclusively focused on cultivating the highest quality flower as well as curating an authentic cannabis experience. To launch Sunburn, Brady led a $85,000,000 equity raise and $30,000,000 debt financing to complete the acquisition and rebranding of Medmen’s Florida to Sunburn Cannabis. Sunburn Cannabis has quickly established itself as an authentic and disruptive brand in Florida’s competitive medical cannabis marketplace, as evidenced by the Company’s consistent performance as a top five (5) operator on volume per store basis in 2024. The company currently operates fourteen (14) retail dispensaries throughout Florida, three (3) cultivation facilities and a full lab including solventless and solvent based extraction, an edibles kitchen and a processing/packaging facility. Sunburn will expand to twenty (20) dispensaries in 2024 and also plans to add additional indoor and biomass cultivation facilities as well.

Prior to forming Sunburn, Brady was the founder and former CEO of Bluma Wellness Inc. and One Plant Florida, which were acquired by Cresco Labs, Inc. (CRLBF) in April of 2021 for $213 million dollars in an all stock transaction. Prior to founding One Plant, Cobb has led market-setting strategic investments in excess of 200 million dollars in the cannabis space as the CEO of publicly traded Sol Global Investments Corp., including investments into Verano Holdings, 3 Boys Farms, and a full U.S. and European hemp/CBD portfolio. He is a regular guest/contributor on CNBC, the On the Tape podcast, Fox Business, Cheddar, Yahoo Finance, and has been a guest lecturer at Harvard Business School. Prior to that role, he founded and served as Chief Legal Officer of Liberty Health Sciences, another Florida MMTC operator.

Cobb’s interest in medical marijuana began with his father, CW “Bill” Cobb, who in the late 1970s and early 1980s, helped smuggle $300 million worth of marijuana into the U.S., and was sentenced to twenty (20) years behind bars in what the DEA dubbed Operation Sunburn. Years later, cannabis was something that provided mental and physical release toward the end of his battle with cancer. The younger Cobb has since taken a different path in promoting its benefits ― choosing to advocate for the legalization of marijuana in the United States and focusing on cultivating and dispensing only the highest quality cannabis.

Cobb earned his law degree from Barry University in Orlando, and later became a director at the nationally recognized Fort Lauderdale law firm Tripp Scott. There, he learned from former Florida Senate President James Scott and others about working through legislative and regulatory issues effecting business, which served his well in the nascent cannabis marketplace. In 2012, Cobb went on to form his law practice Cobb Eddy, where he was to be deeply embedded in policy-making both at the legislative and executive level in Florida and Washington DC and also handled mergers/acquisitions and actively litigated high profile commercial and tort cases.