Brandon Harshbarger is a finance and marketing professional with expertise in the hemp and traditional cannabis industry. Since 2019, he has been part of Cheech & Chong’s Global Holding Co, playing a role in expanding the brand into the hemp-derived THC market. His recent work and focus have included developing products like High & Dry, a low-dose THC seltzer, which has become a key product in the company’s lineup as they expand the brand into traditional retail distribution models. Recently in Chicago, High & Dry was launched at Binny’s Beverage Depot through a partnership with Glunz Beers, exceeding sales targets and generating significant media attention, positioning the product as a leader in its category.