In his role as CEO of Greenlane, Craig is responsible for ensuring the company executes on its mission of elevating all elements of the consumption experience. He oversees the organization’s senior management team and is integral in making critical strategic, operational, and financial decisions. Craig regularly meets with key stakeholders including customers, vendors, shareholders, analysts, investors, and media outlets.

Craig is a senior leader with over 20 years of success in driving growth and development of high tech and emerging technology organizations. He has significant experience leading disruptive strategies in new markets and building corporate reputation on a national scale. He has held senior leadership positions at two Fortune 100 companies (Pepsi Cola & Citibank) combined with executive leadership experience in two successful startup to Nasdaq IPO success stories (Go2Net & Marchex). He has deep experience in M&A and P&L Management with experience in over 20+ acquisitions and most recently had direct responsibility for two successful company sales as CEO (SnapNames & Moniker). He is a graduate of the United States Naval Academy and a former Naval Officer.