Crystal Millican taps into her experience jumpstarting growth at Fortune 10 companies to set the retail expansion strategy for Cookies and its brand affiliates. She’s focused on maintaining product quality benchmarks and ensuring the retail experience is on-brand and on-point for cannabis consumers in medical and adult-use markets in the U.S., Canada, and beyond. Before joining Cookies, she was an executive at Collaborative Consulting (Los Angeles), where she led Fortune 10 retail and B2B companies through large-scale business transformation to revitalize their growth strategies. She has also worked as an analyst for Google Inc., preparing strategic insights and recommendations for Google’s Board of Directors Leadership Development and Compensation Committee as well as for its People Operations team in Latin America.

She is a former U.S. Fulbright Scholar to Mexico, speaks Spanish and Portuguese, and volunteers for youth-empowerment organizations serving low-income and under resourced Communities.