With her ten years of category specific experience, as Co-Founder and CEO of Brass Natural Products, Danielle Renner leveraged her network to create a completely new business model that streamlines the product commercialization process for buyers and the administrative and project management process for manufacturers resulting in a launch that has taken off like a rocket ship. With over seventy-one partners in the Brass manufacturing coalition around the world, Brass Natural Products specializes in supplements, functional confectionery and snacks, RTD beverages and powders, cosmetic & functional skincare, OTC products, and pet care products. The Brass CBD division specializes in developing and manufacturing functional supplements and topical products that contain hemp-derived cannabinoids, and is also a distributor of GMP grade cannabinoid isolates, distillates and water soluble ingredients. Currently Brass manufactures products for the US, UK, Ireland, Swiss, Australia, Brazil, Chile and other South American markets. The company works with retailers such as Aldi Supermarkets, Sprouts Grocery Stores and CVS to name a few.

With an insatiable inner drive to succeed, Danielle completed high school at only fifteen, allowing her to start college early and leading to a career in sales and entrepreneurship at an early age. In her first sales position selling printed ad space for a national phone directory, she consistently broke every sales record in her tenure, leading to three promotions and two relocations;ultimately becoming the fastest and youngest person in company history to hold the position of National Sales Manager by the age of 20. In 2001, Danielle started a family business with her brother and father, opening a chain of retail superstores in Southern California, selling “home resort” indoor and outdoor products. Shortly after exiting the family business, Danielle founded JUMP in 2009;a product development and branding agency. At JUMP, Danielle and her team engaged with companies such as Honda, Legendary Pictures, IMAX, Holiday Inn, Black & Decker, Whole Foods, Waxing the City, and many others to develop unique products and brand experiences that get results. Also specializing in beauty, CBD and other cannabinoids, JUMP developed more than 50 cannabis-related brands.

In 2018, Danielle integrated the agency with CBD Naturals, a cannabinoid manufacturer in Carlsbad, taking the role of COO, leading the sales and product development efforts for a major leader in CBD bioscience innovation and consumer products. Her involvement resulted in an early asset acquisition valued at $9m for a brand she developed after only 4 months in beta launch. She also became a consulting CSMO for one of the largest CBD extraction companies in the United States to help prepare them for acquisition.

With so much experience working on the product development and brand side of the business and the manufacturing side, Danielle began to recognize a white space area of the supply chain process and relaunched her agency as Brass Natural Products in March 2020. Her unique ability to recognize the whitespace and consumer desires, magnetic leadership skills, knack for building winning sales programs, combined with her expertise in product planning & development, manufacturing, and marketing makes her uniquely qualified to provide the unique vision for the organization as CEO.