David Knight is a global brand and sales guy with nearly 40 years of consumer products and e-commerce experience. Most of his career has been in beverages both Non-Alcoholic and Alcoholic. He has a proven track record of product and packaging innovation, break through marketing campaigns as well as sales leadership.

David started his career with Frito-Lay Australia fresh out of college where he graduated with a marketing degree from the University of New South Wales. He was the first international marketer to join the Frito-Lay USA team in Plano Texas, where he spent 3 years growing and developing their dip / salsa and unflavored tortilla chip business. He developed and launched the line of Tostitos queso and salsas that is the market leader today.

Upon the return to Australia, he ran Sales and Marketing for Frito-Lay and then ran marketing for the pacific rim for PepsiCo Foods International.

His next career move was to lead the Gatorade Team in Australia and New Zealand for Quaker Oats, and then moved to Hong Kong to launch Gatorade into China. Upon the acquisition of Gatorade by PepsiCo David moved to Purchase New York to run marketing for Gatorade International out of PepsiCo’s head office, putting Gatorade into the Pepsi Bottling systems around the world.

In 2004 he was recruited by eBay to run international marketing out of San Jose CA, to scale marketing and the eBay platform around the world. His last assignment at eBay was to scale Internal Communications for Meg Whitman across eBay, PayPal and Skype.

In 2008 David entered the spirits world with a tequila start up called SX Liquors. This entrepreneurial start up targeted female tequila consumers with breakthrough packaging and infused flavors.

In 2020 David was the Chief Beverage officer at a CBD company in Longmont and launched the brand James & James. Following that he developed and launched the range of Hemp D9 for the Cheech & Chong team and is now the President and CEO of Jones Soda, who also launched their Cannabis beverage Mary Jones through dispensaries in California.

David loves the outdoors and has tested his mettle on the Ironman courses around the world as well as being the 739th swimmer to cross the English Channel. He now climbs 14ers for fun and is out on his gravel bike on the weekends.