Gina Collins is a proven and award-winning brand leader with a long pedigree of success conceptualizing and executing marketing and communication strategies for preeminent organizations across a broad range of consumer categories – including Coca-Cola, Build-A-Bear Workshop, Outback Steakhouse and Magical Brands. A thought leader in aligning corporate goals with innovative strategies that contribute to revenue growth, customer loyalty, operational efficiency, and global brand awareness. She is passionate about building and ensuring brand value at all stages of product development and effectively maximizes the potential for each concept through mindful consideration and integration of the consumer voice.