Howard Schacter has served as Chief Communications Officer of MariMed since 2021. He brings a wealth of communications experience to his role leading all external and internal communications to key company stakeholders, working to continually strengthen MariMed’s brand reputation, visibility, product sales, and retail store consumer traffic. Prior to joining MariMed, Howard served for three years as head of communications for multi-state cannabis operator, Acreage Holdings. Earlier, he counseled global companies including Facebook, McDonald’s, Microsoft, Spotify, and many others as a senior executive at leading agencies, and led the function for entertainment company Live Nation. A Brandweek Marketer of the Year, Howard is regarded as an expert at creating disruptive, viral PR campaigns and strategic partnerships that generate mass awareness. At MariMed, that has included the World’s Largest Pot Brownie and the Boston 28E THC Party.