With over 10 years of experience in Digital Marketing, I am passionate about creating and executing innovative strategies that drive growth, engagement, and loyalty for brands in the cannabis and wellness sectors. I have a proven track record of delivering results across multiple channels, platforms, and markets, leveraging my expertise in marketing communications, digital transformation, innovation, and online omnichannel strategies.

As the Director of Digital Marketing at Trulieve, the leading multi-state operator (MSO) and vertically integrated cannabis company in the U.S., my team oversees all aspects of Digital Marketing, from acquisition to retention, across B2C and D2C channels. Core competencies include omni-channel: performance-based campaign management, eCommerce, data analysis, mar-tech, CMS, CDP, CRM, SEO, SEM, and go-to-market product strategies. With expertise in a mobile-first world across artificial intelligence, automation, and data-driven marketing strategies.