An innovator and solutions focused developer, Jason Paredes has led an impressive career in media spanning a decade in sales, marketing, and operations. In Jason’s current role at Hearst San Antonio, he’s worked to establish and build out a new full-service agency to support the cannabinoid industry, Cann Studio, in partnership with Hearst’s consumer facing cannabinoid and psychedelic news site GreenState.com, established in 2017.

Prior to his role at Hearst, Jason has held key positions with other media conglomerates including Gannett and Lee Enterprises, where he developed digital media solutions and oversaw vendor partnerships including Google, Meta, Snap, and IBM Watson. Jason began his career as an entrepreneur as the architect and developer of a logistics software company that he sold that became the foundation for active freight and logistics platforms used today. Jason believes that community, communication, transparency, innovation and partnerships are the cornerstones for any successful enterprise and feels fortunate to bring his skill set to the cannabinoid and media industry of which he is passionate for.