Jill Ellsworth is the founder and CEO of Willow Industries, the leader in cannabis kill-step and post-harvest microbial decontamination technology. Fueled by her passion for innovation and dedication to health, Jill has made a career of creating solutions for better living. As a Registered Dietitian with a Master of Science in Nutrition, Dietetics and Food Science, her passion for pasteurization techniques began in the food and beverage industry. Prior to launching Willow, Jill built and sold Vibrant Earth Juices, a Santa Barbara-based cold-pressed organic juice company, and beverage distribution company, Vibrant Earth Distribution, which launched the first alcoholic kombucha brand in Colorado.

After seeing the lack of health and safety standards, Jill transitioned into the legal cannabis industry to share her knowledge of food safety with the emerging market. In 2015, Jill founded Willow Industries, the first cannabis decontamination company in the country. Her patented, organic, ozone-based technology, WillowPure, breaks down harmful microbes living on cannabis, without affecting the medicinal properties of the plant, providing cultivators with a solution to ensure patients and consumers have access to consistently clean products. WillowPure systems are being leveraged by cannabis producers and brands across the US, Canada and Australia.

Since founding Willow Industries, Jill has established herself as a leading voice for consumer safety and integrity in the cannabis industry. She continues to be an innovative trailblazer by standardizing quality and empowering cultivators with the cannabis kill step and quality assurance programs.