José Bacellar is uniquely qualified to lead efforts across multiple jurisdictions, having assisted a number of North American companies to expand into Latin America. He brings extensive professional experience in the pharmaceutical industry and has relevant experience in the medical cannabis industry. Prior positions he has held include Head of Business Development for Canopy Latam; Interim COO at Canopy Health (UK); Head of Business Development at ACIC Pharmaceuticals (Canada); CEO at Vetnil (Brazil); and CEO & President at Bombril S/A (Brazil).