Joe Lustberg is a leader in the fintech industry with extensive knowledge of financial products and the cannabis debt marketplace. Joe’s experience and expertise is the main reason for his fast rise in the industry.  His tenacious drive and deep network of relationships within the industry has allowed for his success.  He handles a multitude of functions as CEO of Upwise Capital, leading the company every day in funding large transactions, while providing the best and most efficient service. With a focus on real estate and cannabis financing, Joe is well-versed in various financing options available for clients.  His other areas of expertise include SBA  loans, short-term financing, equipment financing, lines of credit, Factoring, contract negotiations, underwriting and financial analysis. Joe has held positions at some of the largest fintech companies in the United States holding positions up the ladder to now managing partner and CEO of Upwise Capital. Joseph has also been featured in CNBC, Benzinga, Yahoo Finance, MJ BIZCON & MJ Biz Daily, Cannabis Business Times, Sensi Magazine, Forbes Finance Council, News Wire, and Cannabis Business Executives regarding his work in cannabis. These experiences have helped to shape him into the leader and driving force he is today in Cannabis Debt Financing.