From cereal and cookies to cannabis, Katrina Yolen is a seasoned marketing executive with over 20 years of experience. She recently started a consulting practice called CNB Strategies to provide marketing strategy, brand building and advisory services to high-growth cannabis companies and psychedelic brands. Previously Katrina served as the SVP of Marketing at Curaleaf before becoming the CMO of multi-state operator Acreage Holdings. Prior to that, Ms. Yolen worked in the natural foods industry as the Vice President of Marketing at Dancing Deer Baking Co. and the Director of Marketing at Weetabix North America, as well as holding marketing roles at GlaxoSmithKline and Kraft Foods.