Mr. O’Keefe has over a decade of cannabis industry experience and a demonstrated history of success in fundraising, strategic partnerships and brand development. Prior to joining Flower One, Mr. O’Keefe was an early partner and the Senior Vice President of Business Development at MedMen where he played an instrumental role in capitalizing and growing the business into one of the industry’s first national brands. Mr. O’Keefe has advised and worked closely with some of the industry’s most iconic brands such as Cookies, Old Pal, Lift Ticket’s, GPen, Nature’s Lab, and more. In his first two years at Flower One, Mr. O’Keefe has completely re-built the companies brand partner program and implemented a number of key operational improvements resulting in dramatic increases to product quality, pricing, and overall operating efficiencies. In addition, Mr. O’Keefe leads all the Company fundraising efforts and also conducted the successful restructuring transaction that took place in early 2021.