Kris founded 4Front Advisors, a top multi-state operator, in February 2011 and served as the company’s President from 2015-2021, when he joined KCSA. Prior to founding 4Front, Krane served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry from. Kris has dedicated his career to reforming the nation’s misguided drug policies, having previously served as associate director of NORML (2000-2005) and executive director of Students for Sensible Drug Policy (2006-2009). He currently serves on the National Cannabis Industry Association board of directors and pens a column about the cannabis industry for Forbes. He has provided written testimony to Congress as well as countless state legislatures, and is widely recognized as one of the most important and influential people in Cannabis.