Lorena began her career within the cannabis industry in Denver, CO in 2014, when she joined the work team of the company Charlotte’s Web Hemp. In 2016, she joined the company Concentrate USA as LATAM Operating Director, founded in Colorado. In that same year, she began a new work stage as Consultant and Speaker, actively participating in forums and conferences around the world.

In 2017 she gave herself the task of co-founding “CannabiSalud”, the first international cannabis summit in Mexico, which has positioned itself as one of the most important educational and networking platforms for the health and the business sector.

She is currently advising and building cannabis projects in Mexico and Belize, as well as creating an investment fund for women’s projects in innovative industries with social and environmental impact called “Orchestra Her”.