Max Koby, CEO, Max Koby is a born leader who founded his first business when he was 18 and has since created many successful startups. As a result, Max has extensive experience in developing innovative products, establishing best practices, and brand standards along with dealing in international markets, manufacturing operations, cultivation, and the world’s largest hospitality organizations. Max is passionate about raising the standards of current manufacturing practices, developing / implementing systems, building solutions, and innovating new products in the cannabis industry that have global applications to create functional products that can help treat patients around the world.