Miguel Martin is the Chief Executive Officer of Aurora Cannabis Inc., a global leader in the cannabis industry, serving medical and consumer markets internationally. With his proven track record and strong drive for success, Aurora is opening the world to cannabis through science and innovation.

Miguel’s career spans nearly 30 years in consumer-packaged goods, covering various regulated categories and fast-moving markets. Miguel’s strength has been building winning teams in sales, marketing and operations, and has developed a deep understanding of navigating regulated markets including tobacco, alcohol and cannabis. Miguel’s distinguished career is anchored by his success in global expansion and sales excellence.

Miguel joined Aurora from Reliva, a leading CBD company in the U.S., where he served as President and CEO. Aurora acquired Reliva in 2020. Prior to Reliva, Miguel served as President and General Manager of Logic Technology, one of the world’s largest manufacturers of electronic cigarettes. Under his leadership, Logic was launched in over 38 countries securing leading global market share which poised the company for a successful acquisition. He also served as Senior Vice-President and General Manager of Altria Sales & Distribution, one of the largest producers and marketers of tobacco, cigarettes and related products globally. While in that role, Miguel led the sales organization responsible for Philip Morris USA, UST and John Middleton.

Miguel holds a Bachelor of Science from the University of Vermont.