Nick Kovacevich has served as a Strategic Advisor for CCELL since May 2024. Prior to CCELL, Nick was CEO of Greenlane Holdings, Inc. (Nasdaq: GNLN), a leading provider of ancillary cannabis products and accessories, and before that was CEO and Chairman of KushCo Holdings which sold to Greenlane in September 2021.

Kovacevich became CEO of KushCo in 2014 when the company was primarily a packaging provider, doing less than $2M in annual sales and employing less than a dozen team members. Under his leadership, the company expanded dramatically, growing revenues between 100-285% for five straight years, while diversifying its offering across four unique categories. Before being acquired by Greenlane, KushCo was one of the largest ancillary cannabis companies in the US, with nearly $115M in sales in fiscal 2020, over 100 employees, and operations in numerous states and three countries.

Kovacevich graduated summa cum laude from Southwest Baptist University, where he was also the captain of the men’s NCAA II basketball team. After college, Kovacevich began an entrepreneurial career which led to founding several successful businesses including KushCo and BigRentz, a leading online equipment rental company. Kovacevich is currently the Chairman of the Orange County Fair Board (California’s 32nd DAA)