Ron Gershoni is the Co-Founder and CEO at Jetty Extracts. Founded in 2013, Jetty is a pioneer in cannabis extraction and a leading California cannabis brand. Ron is a highly skilled operator, but his true passion is building deep relationships with the Jetty team, business owners, regulators, and investors. Prior to founding Jetty, Ron served as President of natural deodorant brand Lavilin, securing nationwide distribution with partners such as Whole Foods. A frequent panelist at industry events, Ron was named one of High Times 100 most influential people in cannabis in 2019.

Ron is a proud Wolverine, graduating from the Ross School of Business at the University of Michigan. He is a dedicated husband and father of two. In his free time, he loves mountain biking, yoga, hiking with his kids and german shepherd, traveling, and attempting to golf.