Shauntel Ludwig is an expert in brand building, global market penetration, and product strategy, with over a decade of leadership experience in the U.S. cannabis technology sector. She employs a hands-on approach in shaping the strategic direction of Synergy Innovation’s consumer brands, Eyce and DaVinci. As a founding member of the DaVinci vaporizer brand, Shauntel leverages her extensive institutional knowledge to enhance the strategic positioning of the house brands, expanding their global footprint, while streamlining operations costs. Shauntel earned an MBA in international management from Bellevue University and started her professional journey in global product sourcing. Prior to her current role, she spent 12 years building the DaVinci vaporizer company into a global brand, following the mantra of Vision, People and Process. Outside the professional sphere, Shauntel is an outdoor enthusiast and an active parent.