Stella is the Founder and Content Strategist at CannaContent, an award-winning, cannabis-centric digital marketing firm established in 2017. She is an award-winning former journalist and content marketing expert with more than 15 years of editorial experience. Her specialties are in content writing for SEO, organic search strategy, editorial and content strategy, brand voice development, and thought leadership development. She is a two-time Content Marketing Awards winner, receiving first place recognition in 2023 and 2024 for her work in SEO content. She also speaks about and develops and delivers workshops on cannabis marketing for trade shows and conferences across the U.S.

Prior to opening CannaContent, Stella worked in journalism, where she landed her first staff writing job at 18 years old. Her reporting earned first place accolades from the New Jersey Press Association and widespread recognition for local and regional news coverage, particularly during superstorm Sandy. Working with a diverse set of subjects — and learning quickly to write about them on an expert level — set the stage for the ruthless pursuit of quality and thoroughness that shapes her content marketing work today.

With local journalism’s future uncertain, Stella hung up her press credentials and joined the licensing industry as a brand manager on the manufacturing side. In this role, Stella worked closely with multiple internationally-recognized brands in consumer electronics, lighting, and home products to build and market brand-compliant product lines. She also played a role in developing private-label brands that are sold in the largest retailers in the U.S.

Stella is proudly from New Jersey and currently splits her time between New Jersey and Cleveland, after spending several years in California and New York City. Outside of CannaContent, Stella is the founder and CEO of award-winning SEO content writing agency The Stellastra Effect and was the 2023-2024 Content Marketing Editor for the American Marketing Association – San Francisco chapter.