CEO
Audacious Brands
Terry Booth was one of the 2 original founders of Aurora Cannabis Inc, (ACB NYSE) In 2013 he personally provided over $3.0 million in start-up capital to the building of a new from the ground high quality purposeful built medical cannabis production facility in Mountain View County. This facility was the first in the world to be certified as 100% EU GMP compliant for the production of Medical Cannabis.
Appointed CEO in December 2014, he skillfully raised Aurora from its infancy into one of the world’s largest and fastest growing cannabis companies, with a focus on providing high-quality medical and adult usage cannabis and inspiring better days for medical and recreational consumers around the world.
A visionary and passionate leader, Terry has a deep knowledge of highly regulated environments. He was instrumental in Aurora receiving its initial licensing and approval from Health Canada to produce medical cannabis, as well as building the Company’s state of the art cultivation facility Aurora Sky. The Aurora Sky and Polaris projects both located on at the Edmonton International Airport encompassing well over 1.2 million square feet, producing high quality cannabis and derivative cannabis products largely considered the best in the world.
With this strong entrepreneurial vision running through the entire company, Terry assembled a diverse and highly skilled team of experts from a broad range of disciplines to execute the company’s business strategy around the world. He oversaw the company’s organic growth as well as its expansion through the acquisitions of companies such as MedReleaf, CanniMed and Whistler MMC, all of which were successfully integrated into the parent company. Terry was also a leader in ensuring Aurora being approved for listing on the Toronto Stock Exchange and on the New York Stock Exchange.
Uniquely skilled at seizing M&A opportunities, (over 30 transactions and acquisitions in the last 5 years) Terry also has more than 25 years of experience in creating, growing and leading companies in highly regulated industries. Terry has served as President/CEO of six other highly successful companies, including Alberta Permit Pro, Superior Safety Codes, which was recognized as one of Canada’s top 50 fastest-growing companies and Med PPE Canada Inc.
Terry currently sits on the board of Binovi, and Psyched Wellness.
Terry lives in Edmonton, Alberta. Active in the community as a coach and volunteer, he has five children and lives with his wife Melanie, his youngest son Nixon and daughter Vivian Mae.