Troy Datcher is the Chief Executive Officer of The Parent Company, California’s leading consumer-focused, vertically integrated cannabis company with twelve retail locations, one delivery hub and a curated product portfolio including Monogram by Shawn “JAY-Z” Carter, Caliva, and Mirayo by Santana.

Troy joined the company in early August 2021, sharing in its dedication to disrupt a sector that has disproportionately impacted communities of color. The Parent Company’s social equity ventures fund was established to give Black and other minority entrepreneurs an equal opportunity for participation in the legal cannabis industry. With initial funding of $10 million, plus 2% of all future net income, this fund seeks to discover the industry’s future entrepreneurs of color, offering them the capital and mentorship necessary to build generational wealth as part of a more equitable and diverse cannabis industry.

Datcher joins from The Clorox Company, where he most recently served as Senior Vice President and Chief Customer Officer responsible for worldwide sales. During his 20-year tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company’s vast portfolio of brands.

A native of Vincent, Alabama, Datcher holds a bachelor’s degree in political science from Gettysburg College where he currently serves on the board of trustees. In 2021 he was included in Modern Sale’s Top 100 Global Sales Leader list and is a two-time Ebony Magazine Power 100 honoree. He has also been recognized consecutively as a top 100 Black Executive by Savoy Magazine.