Bhang’s Global VP of Revenue, Wes Eder, is responsible for growing Bhang’s revenue through expanded licensing relationships, product innovation and North American sales management. With roots in a three-generation alcohol distribution business in Connecticut, Mr. Eder has extensive experience working in regulated industries. He moved to California in 2013 to focus on sales in the cannabis market before founding Shelf Life Distribution – a California cannabis-focused distribution company – with his wife, Courtney, in 2017. They sold Shelf Life Distribution in 2019 and moved back to New Haven, Connecticut. Mr. Eder has an MBA as well as a bachelor’s degree in marketing. He has three sons and is an avid automobile enthusiast.