Willie has more than twenty years of global executive management experience and seven years of cannabis executive leadership in the United States and Canada. He is a member of the Minority Cannabis Business Association’s Board of Directors. He was CMO of Starling Brands and Jayden’s Juice. He was CMO at Bionic Yarn and prior to that Executive Creative Director from 2002 through 2013 and directed global marketing campaigns for Absolut Vodka, Estee Lauder, Diesel, Ray-Ban, TED, Vanity Fair,  and Wired Magazine.