Measure 8 was launched in 2018 by private equity veteran Boris Jordan, founder of Curaleaf Holdings, the largest cannabis company by revenue. Created to capitalize on the emergence of the U.S. and global cannabis industry, M8 manages VC and HF vehicles to best capture the range of opportunities across different investment horizons and in both public and private markets. The team’s experience, prior operational roles and successful cannabis track record place the firm at the epicenter of the industry, with a global network of relationships leading to proprietary deals and preferred terms. The firm’s focus on select strategic relationships and its ability to provide operational assistance and ecosystem benefits make it a preferred partner to portfolio companies. M8 deployed the most capital of any cannabis VC over the past two years, according to Business Insider.
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