Keith Kaplan is Chief Executive Officer at TradeSmith – a financial technology firm. Mr. Kaplan and the TradeSmith team deliver on their promise — to empower individual investors to find their winning edge in the markets — with cutting-edge risk-management and stock-screening tools to help investors risk less, and potentially make more, and keep the odds on their side. As an active investor, Mr. Kaplan is dedicated to providing individual investors with software that makes market-beating strategies accessible and easy to implement. He has 20 years’ experience as a software architect.