Founder & CEO
Tasty Trade
Tom Sosnoff is a recognized online brokerage innovator and sought-after financial educator. Tom is a true visionary and serial entrepreneur who co-founded thinkorswim in 1999, tastytrade in 2011, tastyworks in 2017, played an instrumental role in the launch of Luckbox Magazine in 2019, and in 2020 he created the first new futures exchange in 20 years, The Small Exchange. Leveraging over 20 years of experience as a CBOE market maker, Tom pursued a vision to edutain self-directed investors in trading and to build superior software platforms and brokerage firms that specialize in complex financial strategies. His efforts ultimately changed the way these instruments are traded and how digital financial media is produced and consumed. Currently, Tom hosts of tastytrade Live and continues to drive innovation and know-how to the do-it yourself investor.
Tom has been named to Techweek’s Tech 100 list, Crain’s Chicago’s Tech 50, and has spoken at over 500 events across the globe. Tom received the Ernst & Young Entrepreneur of the Year Award and has been featured by prominent publications such as WSJ, IBD, Chicago Tribune, Crain’s Chicago, Traders Magazine, and Barron’s.
Tastytrade is one of the most-watched online financial networks, engaging investors and traders across 165 ountries with daily, live, cost-free and commercial free programming with over 100 million hours viewed and offers over 50 original segments for new and seasoned veteran traders. tastytrade’s data driven research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives.
tastytrade is the parent company to tastyworks, a brokerage firm creating and leading a financial revolution for the do-it-yourself investor; Quiet Foundation, a data science-driven, fee-free investment advisory service; Dough, a mobile-first brokerage firm radically challenging the status quo and changing wealth creation; and is the lead innovator behind The Small Exchange and its mission to become the world’s largest customer-centric futures exchange, bridging the futures product gap for investors of all sizes. tastytrade and its companies focus on empowering the individual investor through content, technology and know-how.