Jimmy DeCicco is Oldest Brother and Chief Executive Officer at Kitu Life Inc., makers of Super Coffee.

Jimmy is a former collegiate athlete who left a job on Wall Street six years ago to start a company with his brothers, beginning out of the youngest brother’s dorm room.

Since then he’s raised hundreds of millions of dollars from celebrity investors including Jennifer Lopez, Alex Rodriguez, Baron Davis, Patrick Schwarzenegger, Aaron Rodgers and more and helped Super Coffee achieve their current $500 million valuation.

Jimmy and his brothers place a strong emphasis on corporate culture and Super Coffee was recently honored as one of Inc’s Best Workplaces for the second consecutive year. They firmly believe in spreading positive energy and the mantra Work Hard Be Nice to People. In addition to being hard at work themselves growing the business, Jimmy and his brothers wake up at the crack of dawn each day to get in their own workouts, living the healthy and positive energy lifestyle Super Coffee promotes.