Public Launches Brand Campaign Focused On Community, Long-Term Stability

Public, a commission-free trading app and investing social network, announced the launch of a new brand identity focused on community and long-term stability.

What Happened: Public is a globally recognized investing solution that democratizes investing and addresses financial literacy.

In light of the commission-free trading revolution and speculative commentary on online forums like WallStreetBets, Public.com launched a new brand identity and campaign, honing in on proper portfolio building, wealth creation, and preservation.

New York-based Works spearheaded the effort, featuring photos of actual Public users and their portfolios. Public’s new logo, designed by Studio Mococo, highlights Public’s differentiation: a diverse and engaged community.

Studio Mococo executive creative director Martin Grasser, in a statement on the development, said, “In the new logo and brand system the two circles remind us of the friendly chat bubbles we all know and love, while also invoking a metaphor for financial growth. Together they also make a P and nod to the company name.”

Why It Matters: Public, unlike other brokers, is looking to create an engaging experience around investing.

The platform’s key features include a social feed for trade idea sharing, real-time fractional investing in stocks and ETFs, interest on cash balances, insurance on deposits, and ways to engage directly with executives at public companies.

To learn more about Public and its awesome features, visit public.com.